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10 strategies for luxury brand management
Luxury brands have a unique place in the market, offering premium products and experiences to consumers who are looking for the very best. But how do luxury brands maintain their position at the top and continue to grow and evolve? Here are the 10 best strategies for luxury brand management: 1. Focus on quality: Maintaining high
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Identifying brand values in 5 key steps
Defining your brand values is a critical aspect of building and maintaining a strong, recognizable brand identity. A well-defined set of values can help guide decision-making, improve customer engagement, and ultimately drive business success. Here are five key steps to help you define your brand values in more detail: 1. Identify your company’s purpose and vision:
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The problem of reality and internet
Reality is a very difficult concept to grasp. First of all, there is the big question whether reality is something that actually exists or not. Those who claim that reality is something always subjective, along with its interpretation, and those who claim that there are always some things that are objective. Nevertheless, the point I
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How COVID19 changed our future
The COVID-19 pandemic caught the world by suprise. Chinese and other Asian citizens were already familiar with the conseqences of an epidemics (remember SARS in 2002), but for Americans and Europeans it’s been quite of a shock to realize that the world is not the fairytale they used to believe. In Italy, after weeks of